People are afraid of the unknown.
The inherent human reaction to the unknown is to say no.
We embrace the unknown and we embrace clients that embrace the unknown.
The unknown is innovation and innovation drives conversation.

who we are doesn't matter
but you might know some of our clients


Unknown is a strategic and creative alliance of award-winning marketers, creative entrepreneurs and technology executives. By integrating leading-edge design with emerging technology, marketing innovation and product development, we enable the innovation that pushes brands and projects forward. At our core, we’re idea-centric brand consultants. We believe everything a company does is branding, therefore we apply our expertise to every possible brand touch point:


  • Quantitative Market Research
  • Qualitative Market Research
  • Competitive Analysis
  • Brand Strategy
  • Media Planning and Buying
  • Investor Relations
  • Product Innovations, Design & Development


  • Corporate Identity & Marketing Collateral
  • Ad Campaigns
  • Branded Content
  • Audio Branding
  • Photography & Videography
  • Live Action & Animations
  • Trade Show Exhibits


  • Web Design
  • Web Development
  • Web Applications
  • Mobile Applications
  • Search Engine Optimization
  • Pay Per Click Advertising


  • Public Relations
  • Content Distribution
  • Social Media Campaigns
  • Event and Trade Shows
  • Experiential Marketing
  • Reputation Management


Unknown is an amalgamation of creative professionals and common sense contrarians from a wide range of marketing, strategic, technology and business backgrounds and cultures. The independent company was founded in 2009 by Tom Van Daele, Creative Director at agencies such as TBWAChiatDay, Duval Guillaume New York and Ogilvy & Mather.

Unknown’s principals have worked on an impressive list of leading global brands throughout a wide range of industries, including Bentley, Fisker, Nissan, Infiniti, VISA, Pepsi, Bang and Olufsen, Spyker, The Grammy Awards, Absolut Vodka, Bazooka Bubblegum, Coca-Cola, Georgia Pacific, US Navy, Topps, Ford, Procter & Gamble, Bacardi, Jansport, Masterfoods, Unilever and more.

We are a challenger agency that loves challenger brands. Today, companies of all sizes have partnered with unknown because of our ability to develop and implement innovative strategies, branding, marketing and technology solutions that generate fans, engage consumers and drive business.


Unknown is headquartered in Los Angeles, operating right on the Venice - Silicon Beach - Boardwalk. Unknown also has an office in Chelsea – New York, and in Antwerp – Belgium, the heart of Europe. We operate around the world and offer a global mindset paired with local, cultural integration.

Because of our European heritage and our strategic location on the West Coast of the USA, unknown finds itself at the epicenter of cross culture and operates as a bridge for European and Asian brands to enter, understand and grow in the US market – and for American brands to expand both nationally and internationally.





Since the inception of Hegre-art in 2002, founder and principal photographer, Petter Hegre, has been traveling the world capturing sophisticated images of the sexiest, most beautiful models on the planet. Petter’s wife, muse, and goddess, Luba Shumeyko, has quickly become a viral sensation with her breathtaking yoga shoot. To celebrate Hegre’s recent move from Barcelona to sunny Malibu, unknowngallery is pleased to announce Petter Hegre’s first US art show, including the premiere of these exclusive images in real life.

Petter Hegre began his career as an apprentice to legendary Richard Avedon, has published half a dozen books, and has exhibited his art around the world to critical acclaim. During the last 13 years, he has earned a loyal fan base of 1 million+ subscribers and collaborated with hundreds of models on every continent. A comprehensive study of Hegre’s oeuvre conveys the artist’s specific focus on the grace of the female form in relationship to the various environments in which they are represented. Precision, symmetry, and harmony are recurring themes in his works. With the farthest reaches of the world as studio space, Hegre’s options are boundless.


Daily Hours: 10AM to 5PM, except Mondays and Weekends.
To schedule a private viewing at all other times, please call: +1 310 804 2170

unknowngallery – 801 Ocean Front Walk, 8 – Venice, CA 90291